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Innovative Theatrics

ABOUT THE PROJECT

New logo system and simple collateral pieces for New York based Theatrics Company. The guys behind this brand promote, review, and operate new talent and acts all around New York City. You can check them out on youtube or instagram for the latest and greatest reviews on all things theatrics in the big apple. 

CLIENT

Innovative Theatrics

YEAR

2019

The Logo

For their rebrand they wanted something bright and fun, something that really shouted all things theater. The brand name took us down so many fun rabbit holes when iterating on iconography and imagery. I landed on using spotlights to accent this. I went through several iterations of the logo, but ultimately they wanted something more simple to not take away from the main focal point, the title.