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Paradise Football Branding

ABOUT THE PROJECT

Paradise Football preps the top student-athletes in Mexico to play both high school football and college football in the United States. There are two routes, a  private high school or junior college. The high school route is open to 9th and 10th graders who excel both in the classroom and on the football field. The junior college route is a great way to earn an NCAA scholarship, and even graduate with a masters degree. Offering the newest and most cutting edge training programs designed by profession athletes. All athletes will leave with a better understanding of their body and how to take care of it like a professionalL athlete.

You can learn more about the program here: 

www.paradisefootball.mx

CLIENT

Paradise Football

YEAR

2019

Logo Design

In the first rendition of the logo, we went a more realistic route with the football shape. Trying to mesh the shape with the overall feel of the area in which the football program is held in the logo. In the end we ended up using a much more tropical color palette which I feel really accented the points that the client was looking for. After we nailed down the final logo design, we moved onto the rest of the programs branding and the website design.

The Branding

Drawing inspiration from the ocean we decided to use a sort of wave pattern as the accenting shape for the brand. The client did not want anything too complicated, so we decided to go with something simple. Using some main colors from the logo and the newly designed shaped, we created the rest of the companies branding.