The Logo & Branding
Going through a lot of different initial designs and names, they ended up liking Nutshell Wifi more than the other varying options. Although we didn't end up going with some of these, it was really fun exploring the different options. Ultimately they wanted to go with something more minimalistic, they wanted the brand to have a sort of mascot. Something that would be easily recognizable on its own and could be re-branded into smaller sub companies, since they planned on having multiple products under the same brand.