The Logo & Branding
Odin's Halls branding is very much influenced by norse mythology. All of the symbols used in the logo are derived from norse mythology. When developing this logo, they wanted it to be not too complicated, but not overly simple. They wanted something that they could use as an almost "House" symbol. They wanted something that would be strong, something that was different than all of the other BJJ logos out in the world. The Valknut is one of the most common symbols used in norse mythology, its name is coined from Old Norse valr, "slain warriors".